Collaboration to achieve your aspirations

At Sparkle Distribution we believe that our strength is the Quality and Relationship of work we do. Our philosophy is that distribution is more than just shipping a box. Our team will pull out all the stops to ensure you win the deal.

Develop a world class organization through benchmarked processes, technology & people. Become a global brand name which stands for innovation & consumer connect.

Sparkle Gaming Distribution Dubai is entirely a Gaming focused company backed by industry experienced professionals and resources, our expertise is providing best technology in PC Gaming components, gaming peripherals & accessories, dedicated to build respect & reputation by putting vendors and customers at the forefront of our business.


We distribute vast range of Gaming components and peripherals from industry renowned brands with cutting edge technology. Our portfolio consists of Motherboards, Graphic cards, CPU, cooling solutions, Memory modules, Gaming cases, High-End Power supply, Gaming input and output devices and customized Gaming machines and workstations.


Sparkle see ourselves as a vital link in the technology chain by delivering value & innovation. We deal with Customers and Vendors with utmost Professionalism and transparency. Our partners enjoy excellent delivery service through our logistics system locally and export supported by state-of-the-art after sale service service ensuring that a solution will be made for any RMA, Warranty related queries within a shortest span of time.

Sparkle is a part of Al Ershad Group, which is a Dubai based IT Giant since 2002 with its presence in the UAE and Bahrain catering to GCC, MENA and Indian subcontinent.


Our corporate office is located in Computer Plaza, an exclusive and dedicated mall for all IT products, and 14 Retail outlets Across the UAE and in Bahrain, Our group is a leading wholesaler for full range of products comprising PC, Servers, Workstations, Tablets, Hard Drives, Motherboards, Graphic cards, Optical storage drive, Digital storage, Networking products, Security & Software solutions from major brands such as HP, Acer, Lenovo, Asus, Seagate, Intel, AMD, D-Link, Netgear, QNAP, Synology, Kingston, APC, ESET, Kaspersky and all Microsoft products.

To be a globally recognized business known for quality, exceeding customer expectations & seizing opportunities for growth.

Values we live by


Honesty, Ethics & Integrity - We shall adhere to the virtuous attributes of transparency, truthfulness, straightforwardness & being morally correct under all circumstances. Inspire Commitment with complete Ownership - We shall work, lead & live in a way that inspires, motivates others within & outside the organization. Trust - We shall act with & maintain the trust of all our stakeholders including the employees, customers, vendors, partners & investors. Excellence in all our Actions - We shall invest in our teams & processes to continuously raise the benchmarks across the board & achieve excellence in all our activities.


We strive to deliver a level of service that exceeds the expectations of our customers. If you have any questions about our products or services, please do not hesitate to contact us.


We strive to deliver a level of service that exceeds the expectations of our customers. If you have any questions about our products or services, please do not hesitate to contact us.


Our group company has established 14 dedicated IT & Gaming showrooms across UAE and in Bahrain with near future expanding plans for other GCC states. We use our multiple outlets as model showrooms for other channels and resellers to increase brand visibility while ensuring equal pricing and services to all. Apart from this, our own Online stores are getting established to fill the gap in demand, that too as dedicated gaming and IT E-tailer only.

our partners